Look, the primary reason of using YouTube and other social media in your practice marketing, is to GET New Patients. Make no mistake about it, you can upload video after video to YouTube or any other video hosting service but the main reason you're doing it is to get new patients!
But do you really understand the value of video? and other social media like Facebook?
You may be thinking, well people aren't going to YouTube to find me. Well maybe, maybe not, but who cares. And here's why…
If someone is on YouTube and they search for a chiropractor, do you want to be seen there? of course you do!
If someone is searching with Google, you'll want to show up there as well, RIGHT?
When someone searches for anything, the first page that comes up is called the results page. Everyone knows now that if you want more business you need to be on the first page of Google. Think of the first page of Google as real estate. You'll want to claim as much of it for yourself as possible. Well guess what? Video helps you do that!
Let's take a look at this example: searching Google for "Miramar CA Chiropractor" brings up these results on the first page. Do you notice anything of interest here?
As you can see when you have a video which is ranking in Google it's practically impossible for someone not to take notice. With the large image of your video it sticks out like a sore thumb and that's great for us!
You can also see in this example that the Facebook pages themselves are ranking well. In this example Miramar Wellness is showing up in the 1st & 2nd position, they've claimed 2 of the 5 positions here, and if they had video they would have also had position #4.
Your job if you choose to accept it is to go out there and claim as much 1st page real estate as possible!